[ Media Relations Specialist ]

RESPONSIBILITIES

Creates media relations strategy for B2B/B2C clients
Develops corporate or product positioning strategies for specific media outlets
Develops editorial ideas to fit a publication or broadcast medium
Develops news and feature releases and pitch them to the media
Positions the client as an expert source
Places articles with the media
Gains favorable product reviews
Executes media events (press conferences, interviews, tours, PR Blitz)
Collects and analyze media coverage
Anticipates media opportunities based on the media agenda
Writes Ro/En news releases, interviews, thought leadership articles, client bios, media briefings etc.
Writes messaging for press releases and pitches, talking points, social media accounts, speeches, media statements, op-eds, letters to the editor, etc.
Manages crisis situations in the media
Cultivates relationships with members of the national and regional media and key influencers
Coaches client reps in effective communication with the media

Very good command of English
Strong media contacts in the business related media, across print, online, TV
Ability to adapt to various writing styles, according to industries and client TOV
Ability to write (and research) in a reasonable timeframe
Adaptable mindset and excellent critical thinking abilities
Good command of social media
Good command of the Office Suite
Deadline-driven
Reporting skills
Apply best practices to all internal and external communications
Can-do and creative attitude
Excellent brand ambassador for Confident Communications and clients