Job description
The Group Communications Manager is responsible for the successful development and execution of the communications strategy of all the group divisions, in order to ensure a strong positioning for clients and industry talents
Responsibilities range
- Develop/update & execute the group’s communications strategy
- Experiment with a variety of organic and paid acquisition channels like content creation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for the website and blog that attracts and converts our target groups
- Create and manage a calendar of events such as webinars, conferences and thought leadership contributions
- Ensure the participation of the agency in key competitions and target fairs
- Build strategic relationships and partner with key industry players, agencies and vendors
- Continually review changes to the market, consumer trends and the activities of competitors
- Prepare and monitor the marketing budget on a quarterly and annual basis
- Oversee and approve communication material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
- Support in business development
- Deliver creative pitches
- Support new client enrollment at the first stages
Requirements
- Extensive knowledge of communication strategies, channels, and branding – both consumer & B2B
- Demonstrated history of planning successful product launches and events
- Capability to understand target audiences
- Leadership, communication, and collaboration abilities
- Exceptional analytical and problem-solving skills
- Strong time management and organizational abilities
- Nice to have – experience in award winning campaigns
