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[ Group Communication Manager ]

Job description

The Group Communications Manager is responsible for the successful development and execution of the communications strategy of all the group divisions, in order to ensure a strong positioning for clients and industry talents

Responsibilities range

  • Develop/update & execute the group’s communications strategy
  • Experiment with a variety of organic and paid acquisition channels like content creation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Produce valuable and engaging content for the website and blog that attracts and converts our target groups
  • Create and manage a calendar of events such as webinars, conferences and thought leadership contributions
  • Ensure the participation of the agency in key competitions and target fairs
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Continually review changes to the market, consumer trends and the activities of competitors
  • Prepare and monitor the marketing budget on a quarterly and annual basis
  • Oversee and approve communication material, from website banners to hard copy brochures and case studies
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly
  • Support in business development
  • Deliver creative pitches
  • Support new client enrollment at the first stages

 Requirements

  • Extensive knowledge of communication strategies, channels, and branding – both consumer & B2B
  • Demonstrated history of planning successful product launches and events
  • Capability to understand target audiences
  • Leadership, communication, and collaboration abilities
  • Exceptional analytical and problem-solving skills
  • Strong time management and organizational abilities
  • Nice to have –¬†experience in award winning campaigns