JOB DESCRIPTION
Develop and execute consumer-driven communication strategies, craft and tell inspiring stories, generate & maintain strategic partnerships for the brand and garner favorable media coverage for the managed campaigns.
This position is for PR/ADVERTISING specialists who have managed B2C accounts in an agency or have experience in the marcomm department of a consumer company.
MUST HAVE
- Minimum 5 years’ experience in PR/advertising agency, or client, in a project management position
- Experience in consumer accounts
- Very good project management skills in the marcomm industry
RESPONSIBILITIES RANGE
- Creating and implementing strategies for B2C clients (channels: press, social media, influencer & KOLs, online/offline events, strategic partnerships)
- Setting, managing, negotiating communication budgets
- Create content for press releases, byline articles and keynote presentations
- Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis
- Plan and execute disruptive co programs, brand-led partnerships, product launches, sustainability initiatives, and seasonal campaigns.
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
- Manage system for tracking, measuring and reporting on the communication tactics effectiveness and continuously update methods, processes and tools.
- Involvement in crisis communication situations
- English CAE/CPE level
- Coaching client representatives in effective communication with the public and employees.
- Actively participate in new business: Identifies opportunities to upsell and grow the account; brings in new business opportunities through own network, experience and meet established revenue goals; generates new business pitch decks with strategic, creative thinking; contributes meaningfully to RFPs
REQUIREMENTS
- Consumer communications experience across either in-house teams or in agency
- Intrapreneurial spirit – ability to work independently and find resources
- Person who is up to date with industry news (campaigns, tactics, technologies, customer opportunities)
- Positive, non-confrontational, creative nature
- Ability to accept differing opinions and constructively lead conflicting discussions towards resolution
- Proven experience working with media and a strong portfolio of story placements across national, local, and vertical press
- Curiosity and a command of data and how it can be used to uncover insights that create newsworthy moments
- Expertise in earned media strategy, program strategy, thought leadership, and visibility programs
- A track record of building consensus across teams and generating the support of company leadership on important cross-functional projects
- Excellent writing and editing skills that can communicate creatively and succinctly
- Proactive and highly motivated; demonstrated ability and desire to work both on your own and as part of a team
NICE TO HAVE
- Experience on consumer tech accounts
- Previous coordination of award-winning campaigns in the PR/Advertising industry
BENEFITS
- Percentage of projects won/performance bonus
- Award winning agency
- Cool photos in Venus Five studio 🙂
- An entrepreneurial working environment, in a positive team of senior professionals
