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[ Confident Communications, the new PR agency for VTEX in Romania ]

EN, News 10.02.2022

Confident Communications has been officially appointed as the new brand and corporate communication agency for VTEX in Romania, the digital commerce platform for premier brands and retailers. Founded in Brazil more than 20 years ago and listed on the New York Stock Exchange in 2021, VTEX is the leader in accelerating commerce transformation in Latin America and is now expanding globally. Confident Communications aims to bring valuable digital commerce information to the key VTEX audiences in Romania, as well as the benefits of a headless platform for companies that want to improve their online presence or want to expand into digital commerce.


“We are excited that the strategic approach proposed by our team has been validated by the management of VTEX Eastern Europe. It is an honor to be a partner of a company recognised worldwide for the innovations brought about by its end-to-end digital commerce enterprise platform. Confident Communications has extensive expertise in the tech industry, both in B2B and B2C communication, so we have very quickly aligned ourselves with VTEX requirements and objectives”, said Mara Gojgar, Founder of Confident Communications.

VTEX products and services are used by over 2,000 customers with over 2,500 active stores in 32 countries. In 2021, for the second year in a row, Gartner recognized VTEX as a visionary company in the Magic® Quadrant for Digital Commerce report. Maintaining the same vision, this year, VTEX will continue to focus on providing the best services and products for its customers. The most recently launched application, VTEX Live Shopping, is already used by over 100 brands around the world, including Victoria’s Secret, Caterpillar, Oster, and Xiaomi.


“Digital commerce transformation is more than just a trend. It is a reality that has now become necessary more than ever. In Romania, VTEX has a solid team of ecommerce experts, which is constantly growing and offering customers bespoke products and services to align with their needs. We continue the global expansion in order to increase our area of ​​expertise and contribute to the development of digital commerce, both in Romania and other countries where we are present”, says Cristi Movilă, Eastern Europe General Manager & EMEA Sales VP at VTEX.

“We are glad to have found at Confident Communications a team that understands the complexity of our communication plans and is ready to support our efforts to make VTEX known in Romania. Based on our global expertise, our local goal is to contribute to the education and development of the commerce industry and to showcase the advantages of digitalisation for all companies, regardless of their business model, B2C, B2B, or D2C”, adds Anișoara Munteanu, Marketing & Communication Eastern Europe Coordinator VTEX.

VTEX is the Enterprise Digital Commerce Platform that enables brands and retailers to achieve faster time to market, reach their customers across any channel, and uncover new growth areas. The VTEX platform is designed under enterprise-level standards and with best-in-class functionalities to support companies in the retail and consumer goods sectors, production, B2B sales, home & deco, IT, and many other industries, enabling them to carry out their operations more efficiently, sell faster,  scale smoothly, and offer a remarkable experience to their customers.


About VTEX

VTEX (NYSE: VTEX) provides a SaaS digital commerce platform for enterprise brands and retailers. Our platform enables our customers to execute their commerce strategy, including building online stores, integrating, and managing orders across channels, and creating marketplaces to sell products from third-party vendors. Founded in Brazil, we have been a leader in accelerating the digital commerce transformation in Latin America and are expanding globally. Our platform is engineered to enterprise-level standards and features. We are trusted by more than 2,000 customers with over 2,500 active online stores across 32 countries, who rely on VTEX to connect with their consumers in a meaningful way*.

*Figures as of FY ended on Dec. 31st, 2020

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