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[ Some clients want the results “here” and “now” ]Case Studies, News 14.12.2015
Mara Gojgar, General Director/Founder Confident Communications
Age: 31 years old
Experience in the communication industry: 10 years
Studies: The Chartered Institute of Public Relations – London, Management and Communications MA at NSPAS (SNSPA), Communication and Advertising – Miguel Hernandez University (Spain), Communication and Public Relations at SNSPA
She manages Confident Communications, an independent agency with a team of 7 people and other independent contributors. Before her entrepreneurial activity, Mara worked at The Practice, Ogilvy and HR Management Club.
Challenge: One of the biggest challenges is offering services to medium companies, who do not fully understand the role and the necessity of communication, but who can provide budgets for this. When talking about the client-agency relationship, the main challenge consists in the work volume versus the level of the remuneration. Also it common that clients want huge results “here” and “now” with minimal investments.
The change: Offering high-quality services at Western standards.
What does a PR person need? Integrated thinking, relating to the client’s business as if it was their very own and continuously identifying new opportunities for that business.
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