Interviu cu Mara Gojgar, Fondator Confident Communications, pentru Business Woman De ce profesorii nu sunt profesori la Marcomm Pills? Dacă … Read more
[ Some clients want the results “here” and “now” ]Case Studies, News 14.12.2015
Mara Gojgar, General Director/Founder Confident Communications
Age: 31 years old
Experience in the communication industry: 10 years
Studies: The Chartered Institute of Public Relations – London, Management and Communications MA at NSPAS (SNSPA), Communication and Advertising – Miguel Hernandez University (Spain), Communication and Public Relations at SNSPA
She manages Confident Communications, an independent agency with a team of 7 people and other independent contributors. Before her entrepreneurial activity, Mara worked at The Practice, Ogilvy and HR Management Club.
Challenge: One of the biggest challenges is offering services to medium companies, who do not fully understand the role and the necessity of communication, but who can provide budgets for this. When talking about the client-agency relationship, the main challenge consists in the work volume versus the level of the remuneration. Also it common that clients want huge results “here” and “now” with minimal investments.
The change: Offering high-quality services at Western standards.
What does a PR person need? Integrated thinking, relating to the client’s business as if it was their very own and continuously identifying new opportunities for that business.
Confident Communications an integrated communications agency specialising in B2B communications and niche industries will, starting in March, handle the corporate … Read more
Royal Warrant Holders Association of Romania, Award of Excellence for Confident Communications & Venus FiveBlog & News, News 18.05.2018
Confident Communications, Romanian B2B PR boutique and Venus Five, the agency’s photo studio, won the Award of Excellence “for good … Read more