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[ Some clients want the results “here” and “now” ]

Case Studies, News 14.12.2015

Mara Gojgar, General Director/Founder Confident Communications

Age: 31 years old

Experience in the communication industry: 10 years

Studies: The Chartered Institute of Public Relations – London, Management and Communications MA at NSPAS (SNSPA), Communication and Advertising – Miguel Hernandez University (Spain), Communication and Public Relations at SNSPA

She manages Confident Communications, an independent agency with a team of 7 people and other independent contributors. Before her entrepreneurial activity, Mara worked at The Practice, Ogilvy and HR Management Club.

Challenge: One of the biggest challenges  is offering services to medium companies, who do not fully understand the role and the necessity of communication, but who can provide budgets for this. When talking about the client-agency relationship, the main challenge consists in the work volume versus the level of the remuneration. Also it common that clients want huge results “here” and “now”  with minimal investments.

The change: Offering high-quality services at Western standards.

What does a PR person need?  Integrated thinking, relating to the client’s business as if it was their  very own and continuously identifying new opportunities for that business.

Source: Revista Biz (14th of December, 2015)

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