Pe 22 noiembrie, Mara Gojgar, Fondator Confident Communications, a acceptat invitatia lui Dragos Stoian, fondator al proiectului Liga vorbitorilor in public. Mara ne-a … Read more
[ Confident launches Marcomm Pills – marketing & PR school for practitioners ]Case Studies 26.02.2014
Confident Communications will launch Marcomm Pills – how to get the Romanian client, workshops with pills of efficiency in marketing, communication, digital, PR, events, market studies and internal communication.
Effie Pills are concentrated seminaries during which discussions will take place around case studies of online, offline and direct communication tactics, that work the best on Romanian market and that help companies to reach faster to local client or consumer.
Among the speakers that will hold seminaries as part of Marcomm Pills are Carmen Ghita – Raiffeisen Bank (Internal Communication), Cristian China Birta – Blogger (Bloggers Relations), Ionut Munteanu – WebDigital (PPC Marketing – Google, Facebook and Linkedin), Laura Dragomir – TV host and producer (communication and public speaking, presentations management, Media training), Mara Ababei – 57 Studio (PPC), Raluca Georgescu – GPeC (online retail), Stefan Liute – Storience (Branding), Ximena Dragusin – TTL tactics specialist (efficientization of client-agency relation).
„Each market has its specifics and, within the communication mix, some tactics are nice to have, while others are really capable of generating results. The main criteria in selecting the trainers were to be hands on in the services they deliver, to be personally in contact with the client to have authentic insights (…), to wish to bring a real contribution to Romanian marcom, to have the courage and desire to share knowledge that, normally, is offered as part as consultancy process” – Mara Gojgar, Founder Confident PR.
What differentiates this program from other is the How to component, with discussion on specific cases proposed by speakers and participants. The number of participants for each Effie Pill is of maximum 15, so the work can be done as applied and focused as possible.
The program targets 3 segments of public: marketing, communication and advertising practitioners from agencies and companies, HR practitioners, entrepreneurs and top management executives that want to understand how communication helps achieving business objectives.
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