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[ Confident Communications handles Signal Iduna account in Romania ]Case Studies 12.02.2013
Confident Communication becomes the communication partner for German life, health and accident insurer Signal Iduna‘s Romanian branch, starting February 2013.
For its new client, the agency will offer corporate communication consultancy and implementation services, marketing services and media relations focused on the advantages of health insurances for corporate segment.
The main development direction for Signal Iduna is represented by medical solutions for corporate segment, that come to support companies’ HR & management strategies. To make Signal Iduna’s development plan, it is needed a careful communication of company’s image and of the benefits it offers to its existent and potential clients, together with educating the market on the alternative it represents to health insurances. We chose Confident Communications because we want a dynamic agency, dedicated and capable to understand the way Signal Iduna is functioning, the benefits of our solutions and the public we are targeting” says Andreea Costea, Marketing Officer Signal Iduna.
Present in Romania since 2008, Signal Iduna Group has a network of over 400 private clinics and hospitals, and a specialized Call Center, available 24/7, that offer its clients support for programming and selecting the best doctor.
“Because, this year, we aim for a communication through which to raise awareness within companies, via top management and HR professional, on the cost and comfort advantages Signal Iduna services bring to the company and its employees. We will focus especially on communicating clearly the alternative represented by medical insurances within compensation and benefits strategies of the companies” Mara Gojgar,Managing Partner Confident Communications.
Signal Iduna is leader on German insurance market, with over 13M clients and is present in countries such as Germany, Hungary, Poland, Switzerland, and Romania.
Confident Communications is a marketing and PR boutique that offers corporate communication and brand services, B2B and B2C specialized communication for medium and big companies. It has expertise fields such as medical, insurances, renewable energy, education, HR, legal, tourism, premium fashion& lifestyle sectors.
Last year, Confident Communications co-organized Marketing 3.0, a specialized training delivered by Philip Kotler in Romania.
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